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Newman’s Flagpole Rock Municipal Heritage Site

Harbour Breton, Newfoundland and Labrador, A0H, Canada

Formally Recognized: 2009/08/19

View of Newman’s Flagpole Rock, Harbour Breton, NL. Photo taken 2009. ; Doug Wells 2009
Newman’s Flagpole Rock, Harbour Breton, NL
View of Newman’s Flagpole Rock, Harbour Breton, NL showing a ringbolt in the rock. Photo taken 2009. ; Doug Wells 2009
Newman’s Flagpole Rock, Harbour Breton, NL
Newman and Company plantation, Harbour Breton, NL circa 1892 showing the flag on Newman’s Flagpole Rock. ; Elliott Premises (Newman and Co. Photo Album) 2009
Newman’s Flagpole Rock, Harbour Breton, NL

Other Name(s)


Links and documents

Construction Date(s)

Listed on the Canadian Register: 2009/09/18

Statement of Significance

Description of Historic Place

Located at 9 Newman’s Lookout, Harbour Breton, NL, is a rock outcrop known as Newman’s Flagpole Rock. This rock was the location of Newman and Company’s flagstaff from circa 1790 to circa 1907. The designation is confined to that piece of land known locally as Newman’s Flagpole Rock and a five metre buffer zone extending out from the base of the rock in all directions.

Heritage Value

Newman’s Flagpole Rock has been designated a municipal heritage site by the Town of Harbour Breton because of its historic and cultural values.

Newman’s Flagpole Rock has historic value due to its association with Newman and Company, one of the largest English West Country merchant firms to operate in Newfoundland during the nineteenth century. Newman and Company did business with fishermen along the south coast, especially those in Fortune Bay. The firm operated its import and export business in Harbour Breton for over 100 years (circa 1790-1907). Newman’s Flagpole Rock was the location of Newman and Company’s flagstaff for its operation in Harbour Breton and was located in front of the Big House, as the manager’s house was referred to, and overlooked the entire Newman and Company plantation and the entrance to the harbour. The flagstaff was approximately 9 metres high and was anchored to the rock by six stays. The stays were connected to six small iron ringbolts in the rock, which are still there today.

Circa 1892, Miss Elizabeth Holman, daughter of a Newman and Company plantation manager, reported that the Company would fly the Union Jack flag from this site when British navy ships entered the harbour. The Newman and Company blue and white checkered house flag was also flown from the flagstaff whenever a Newman and Company merchant vessel arrived in Harbour Breton. The practice was the same when vessels departed the harbour.

Newman’s Flagpole Rock has cultural value as it was an old courtship site. It was a popular rendezvous site for some of the young girls who were part of the domestic staff at the Big House and was witness to the initiation of some romantic relationships in the community.

Source: Town of Harbour Breton Regular Council Meeting Motion #09-059 August 19, 2009.

Character-Defining Elements

All those elements which represent the historical and cultural values of Newman’s Flagpole Rock, including:
-association with Newman and Company;
-iron ringbolts in rock;
-unobstructed view of Newman’s Flagpole Rock from Newman’s Lookout, and;
-location, orientation and dimensions of the rock.



Newfoundland and Labrador

Recognition Authority

NL Municipality

Recognition Statute

Municipalities Act

Recognition Type

Municipal Heritage Building, Structure or Land

Recognition Date


Historical Information

Significant Date(s)

1790/01/01 to 1907/01/01

Theme - Category and Type

Developing Economies
Trade and Commerce

Function - Category and Type


Nature Element


Food Supply
Fisheries Site

Architect / Designer




Additional Information

Location of Supporting Documentation

Heritage Foundation of Newfoundland and Labrador
1 Springdale Street
St. John's, NL A1C 5V5

Cross-Reference to Collection

Fed/Prov/Terr Identifier




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