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Sterling Place

330, Clarence Street, City of London, Ontario, N6A, Canada

Formally Recognized: 1998/08/04

Of note are the four-bay five-storey façade and the base of alternately coursed stone.; Martina Braunstein, 2007.
Façade, Sterling Place, 2007
Featured is the double-arched corner entrance with recessed steps and angled door.; Martina Braunstein, 2007.
Northeast Corner Entrance, Sterling Place, 2007
Of note is the cornice detail above the first, third and fifth storeys.; Martina Braunstein, 2007.
Cornice detail

Other Name(s)

Sterling Place
Sterling Brothers Boot and Shoe Company
330 Clarence Street
Seigel's Shoe Store Property

Links and documents

Construction Date(s)


Listed on the Canadian Register: 2009/07/23

Statement of Significance

Description of Historic Place

Sterling Place is located at 330 Clarence Street, on the northeast corner of Clarence and York Streets, in downtown London. The five-storey stone and red-brick commercial building was constructed in 1901.

The property was designated, by the City of London, in 1998, for its historic or architectural value or interest, under Part IV of the Ontario Heritage Act (By-law L.S.P. – 3289-245).

Heritage Value

Sterling Place is situated at a prominent corner within London's former manufacturing district. Its red-brick construction and decorative architecture make it a standout among the surrounding buildings.

Sterling Place is associated with the manufacturing history of the City of London and, more specifically, two long-standing shoe companies. It was originally constructed as a shoe factory and warehouse, in 1901, for the Sterling Brothers Boot and Shoe Company. Later, the building became the home of Seigel's Shoe Stores Limited.

Sterling Place is a fine example of industrial architecture at the turn of the century, exhibiting Beaux Arts influences. The building's base is composed of stone blocks laid in alternating courses, with sections that project, to form the support for full height pilasters, which display moulded edges, above the first storey. The floors above are constructed in red brick. The Clarence Street façade is four-bays in width, while the York Street elevation is 11-bays wide. Sterling Place also exhibits many decorative elements which are characteristic of Beaux Arts architecture. These include the cornices; above the first, third and fifth storeys and at the roofline; the prominent corner entrance, with arches on both elevations; and recessed steps that lead to the angled door. Also of note are the corner pillars, on either side of each entrance arch, that have short granite columns set into larger brick columns. These are joined by the cornices, above which, are round-headed arches with brick voussoirs and mouldings.

Source: City of London, By-law L.S.P. – 3289-245.

Character-Defining Elements

Character defining elements that contribute to the heritage value of Sterling Place include its:
- stone-block base
- red-brick construction
- four-bay façade
- 11-bay south elevation
- flat-topped arched driveway entrance on the south elevation
- base of stone blocks in alternating courses
- full height pilasters with moulded edges above the first-storey
- cornices above the first, third and fifth storeys and at the roofline
- arch above the corner entrance
- recessed steps of corner entrance which lead to an angled door
- corner pillars of short granite columns set into larger brick columns
- cornices which join columns
- round-headed arches with brick voussoirs and mouldings above columns
- situation within the heart of London's former manufacturing district
- prominent location on a corner lot




Recognition Authority

Local Governments (ON)

Recognition Statute

Ontario Heritage Act

Recognition Type

Municipal Heritage Designation (Part IV)

Recognition Date


Historical Information

Significant Date(s)

1988/01/01 to 1988/01/01

Theme - Category and Type

Developing Economies

Function - Category and Type


Multiple Dwelling


Commerce / Commercial Services
Shop or Wholesale Establishment

Architect / Designer

Moore and Henry



Additional Information

Location of Supporting Documentation

City of London Planning and Development Services 300 Dufferin Avenue London, ON N6A 4L9

Cross-Reference to Collection

Fed/Prov/Terr Identifier




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